History

For most of his life, Michael Cammarata has been growing businesses, building brands and disrupting the consumer experience. Inspired in his own life to make health improvements and conscious environmental changes, Cammarata is channeling his passion for bettering the livelihood of the human race, to growing the Schmidt’s brand. Together with founders, co-founders, entrepreneurs and his management team, he is helping scale innovation and expanding market share into the hands, homes and hearts of consumers.       

Cammarata was born with a keen business sense and entrepreneurial spirit. He made his first million at the ripe age of 13 and later translated that prodigy into a variety of other sectors including biotechnology, advertising, electronics and entertainment. By injecting his enthusiasm for the natural product industry into the Schmidt's brand, Cammarata has elevated its positioning as the “New Face of Natural” alongside heavyweights like P&G and Unilever. Committed to raising the bar for the industry, Schmidt’s is making good on the company’s mission to change the way people think about natural. And to Cammarata, innovation is everything.

In June of 2017 Cammarata was awarded Earnst and Young's Entrepreneur of The Year Award for Retail and Consumer Products in the Pacific Northwest Region of the United States.